THE ASK

To announce the arrival of some of the biggest brands in fashion and luxury at DFW Airport.

SOLUTION

A large-scale print and digital campaign that juxtaposes stunning images of high-end retail products against industrial airport settings to generate awareness while defining DFW Airport as a first-class shopping destination. (2016)

COPY | SAVANNAH HARPER
ART DIRECTION | LINSEY PARKS
CONCEPT | SAVANNAH HARPER & LINSEY PARKS

THE ASK

To introduce DFW's recently redesigned mobile app and highlight its helpful features to encourage downloads during the holidays.

SOLUTION

A creative concept for a large-scale print and digital campaign that uses DFW’s orange "journey line" to give images a holiday treatment along with copy that encourages travelers to explore the exciting experiences all around them with the new DFW app. (2015)

PROMOTIONAL ELEMENTS

Holiday Installations – Interactive displays featuring gift boxes formed by DFW's journey line that invite travelers to pose inside and share their photos on social media with the hashtag #DFWFindJoy.

Holiday Sign Toppers – Neon add-ons that use DFW's signature orange journey line to create gift bows above the entrance signs.

COPY | SAVANNAH HARPER
ART DIRECTION | ERIC RICHTER
CONCEPT | SAVANNAH HARPER & ERIC RICHTER

THE ASK

To generate awareness of healthy options available at DFW Airport, positioning it as a brand that promotes healthy lifestyles.

SOLUTION

A large-scale print and digital campaign featuring an assortment of healthy food offerings with copy that quickly communicates the healthy and happy aspects of each. This campaign was relaunched the following year with a slightly different look to also include some of the airport's healthy retail products and services. (2014, 2015)

EXPERIENTIAL ELEMENT

Healthy + Happy Fruit Stand – An in-airport experience that unexpectedly rewarded all healthy hopefuls with a free piece of fruit and surprised a lucky random few with Fitbits, Beats Headphones, and other exciting prizes that promote healthy living. (2015)

RECOGNITION

ADDY Awards | Silver
Out-of-home & Ambient Media

COPY | SAVANNAH HARPER
ART DIRECTION | ALLIE HILL
CONCEPT | SAVANNAH HARPER, JAYME DITTO & MOLLY McLAREN

THE ASK

To alter negative perceptions around holiday travel by promoting the products available at DFW Airport retailers and restaurants as the means to experience holiday joy sooner.

SOLUTION

A large-scale print and digital campaign that uses holiday-themed imagery to highlight the airport's wide array of products and services with warm, seasonal messaging that speaks to how they can help travelers start celebrating the holidays before they even board. (2014)

EXPERIENTIAL ELEMENT

Snow Globes – Displays set up in each terminal during the holiday season that allow travelers to pose inside to create socially shareable photos with the hashtag #DFWCheerStartsHere.

COPY | SAVANNAH HARPER
ART DIRECTION | ALLIE HILL
CONCEPT | SAVANNAH HARPER, ALLIE HILL & CHAD BALLEW

THE ASK

To generate awareness of new retailers and restaurants opening in DFW's Terminal E.

SOLUTION

A large-scale print campaign that uses a variety of copy lines to announce their arrival, each one specifically written to correspond with the product that's featured. (2014)

COPY | SAVANNAH HARPER
ART DIRECTION | ALLIE HILL

THE ASK

To drive in-airport sales during the holiday season by promoting DFW Airport's free shipping and gift wrapping offers.

SOLUTION

A creative concept for a large-scale print and ambient advertising campaign that executes across multiple elements in the airport to generate awareness with charming holiday visuals and pithy seasonal headlines that speak to the travel-related benefits of each offer. (2013)

COPY | SAVANNAH HARPER
ART DIRECTION | ALLIE HILL