FEDEX OFFICE SHIP&GET
To introduce FedEx Ship&Get lockers and educate consumers in the launch market of Dallas-Fort Worth on how and why to use them.
Two 60-second radio spots and two 30-second Pandora radio spots targeted at consumers in the Dallas-Fort Worth area that announce and explain the process for and benefits of using FedEx Ship&Get lockers to drop off and pick up packages by positioning them as the easy solution for today's busy lifestyles. (2014)
SCRIPTS & CASTING | SAVANNAH HARPER
DIRECTION | SAVANNAH HARPER & MOLLY McLAREN
PRODUCTION & EDITING FOR RADIO | CHARLIE UNIFORM TANGO
PRODUCTION & EDITING FOR PANDORA | PANDORA RADIO
FedEx Ship&Get: Save The Day – An online video created for the Ship&Get landing page to further educate consumers with step-by-step visual instructions for how to use the lockers while also demonstrating the benefits as they relate to consumers' hectic schedules and life's unexpected moments. (2014)
SCRIPT | SAVANNAH HARPER
DIRECTION & PRODUCTION | FEDEX OFFICE
FEDEX OFFICE | WE CAN HELP
To promote FedEx Office's print products and services as the smart solution for both small business owners and general consumers.
We Can Help – A campaign that executes across multiple elements in store and online showcasing the brand's products while emphasizing the benefits of printing with FedEx in ways that relate back to the needs and goals of small business owners and consumers. (2015)
COPY | SAVANNAH HARPER
ART DIRECTION | MELANIE BACH
FEDEX OFFICE | YOUR NEW FAVORITE NEIGHBOR
To generate awareness of FedEx Office's Pack & Ship services among residents near new store locations.
Your New Favorite Neighbor – A creative concept for an out-of-home and direct mail campaign that uses relatable and humorous neighborly situations to position FedEx Office as their new favorite neighbor while informing consumers of the services that they offer. (2014)
COPY & CONCEPT | SAVANNAH HARPER
ART DIRECTION & CONCEPT | LINSEY PARKS