RISTORANTE | LOVE YOURSELF AMORE
To increase trial and awareness of Dr. Oetker Ristorante frozen pizza by positioning it in a unique way among female consumers.
Love Yourself Amore – A digital promotion that encourages women to show themselves love for all the hard work they do with some well deserved Me Time with Ristorante. (2015)
Me Time Meme Maker – A simple online generator that allows women to divulge how and why they treat themselves in the form of a Me Time Meme. Each is uploaded to an online gallery where users can browse pre-made memes from Ristorante along with those created by others. Creating or sharing a Me Time Meme via social media earns users a coupon for a free Ristorante Pizza and an entry into our sweepstakes.
Love Yourself Amore Sweepstakes – A sweeps promotion in which women can create or share a Me Time Meme for the chance to win indulgent prizes that help make even more time for Me Time, like a week's worth of professional housekeeping, cooking, or landscaping services.
Love Yourself Amore fall re-skin shown below
COPY & CONCEPT | SAVANNAH HARPER
ART DIRECTION & CONCEPT | JAYME DITTO