SUR LA TABLE | FACEBOOK


SUR LA TABLE | INSTAGRAM

THE ASK

To engage with fans and consumers on Facebook and Instagram.
 

SOLUTION

Social posts and series that connect with consumers through engaging copy that further shapes Sur La Table's social voice while promoting the spirit of cooking via the brand's unique products, online recipes, cooking classes, promotions, demos, and sampling events. (2015-2016)
 

Sur La Table Sunday – A weekly series in which we share new and interesting online recipes via Facebook.
 

Tip Tuesday – A weekly series in which we provide helpful hacks and pro tips for improving recipes, prep, and process.
 

Chef Features – Online videos posted on Facebook in which Sur La Table chefs share original recipes with step-by-step instruction.
 

Facebook Q&As – Live social events in which we invite users to submit their questions on cooking, food, and prep for answers and advice from featured chefs, food professionals, and other culinary experts.
 

Instagram Takeovers – Social occasions promoted on Facebook in which various chefs and food professionals provide content and answer questions on our Instagram.
 

#SurLaTableTogether – Sharing of photos from Sur La Table's in-store experiences, demos, and sampling events.
 

Name That Tool – An on-going series in which we test fans' knowledge by asking them to identify different cooking tools available at Sur La Table based on teaser photos and clever clues with a reveal the following day.
 

Regrams – Sharing of #SurLaTable-tagged user content on Instagram showcasing the consumer experience behind Sur La Table's cooking classes and in-store events.
 

COPY | SAVANNAH HARPER
ART DIRECTION | LINSEY PARKS
CONTENT | HILLARY MASTERTON, ERIN McCARTHY & KIMBERLEE STAFFIERI