HABITAT FOR HUMANITY RESTORE

THE ASK

To redesign the store layout and signage for the Dallas Area Habitat for Humanity ReStore – a nonprofit home improvement retailer and donation center that sells new and gently used items to the public – in a way that educates shoppers on the store's purpose and connects it back to the organization's overall mission.
 

SOLUTION

A welcoming, homey store environment that inspires improvement and emphasizes the organization’s value of reuse with consistent, efficient messaging and thoughtful design that creates an engaging and educational shopper experience and solidifies brand identity. (2014)
 

COPY | SAVANNAH HARPER
ART DIRECTION | JAYME DITTO